Twice voted number 1 favourite baby and kids designer by KidStyleFile readers, in the KidStyleFile Annual Reader Survey Oobi Baby and Kids is fast becoming an Australian mum’s favourite brand.

Oobi Baby and Kids have been designing children's clothing, toys and accessories since 1998. Their mission is to create beautiful, retro, charming and slightly whimsical children’s clothing that pushes the boundaries of what people usually expect from children's wear. You can always recognise an Oobi Baby on the street, it's the distinctive signature that mums, dads, grandparents and children fall in love with. The awwwww factor that makes people stop you in the street. Oobi is Number 1 in cool kids clothing.

All Oobi Baby cotton fabrics and fashions are designed exclusively by Alexandra Riggs whose passion is the 1950s and whose inspiration comes equally from her mother and grandmother's closets with a gentle nod to current trends ensuring that Oobi is timeless rather than trendy. The designs are 100% unique, 100% cotton and a rich, 'crisp' quality.

Oobi Baby&Kids has a strong, bold design element and offers high-end design without the high-end price tags. Oobi is made to be worn by every child no matter where they are in the world.

Oobi is now sold in Australia, Japan, USA, Europe, New Zealand, Hong Kong, Asia, Canada, South Africa and the Middle East!

Oobi Baby is pretty popular with celebrity mums around Australia and even Cate Blanchett, Naomi Watts, a Spice Girl Baby or two has been spotted with Oobi! Check out Charlie Brown's cutie-pie grandson in Oobi, Michael Klim's gorgeous daughter in our Signature Dots 1950s dress and Oobi has even been used in Celebrity goodie bags for Hollywood events! Deborah Mailman and her lovely little baby boy have been spotted in Oobi in OK! Magazine. Mark Skaife's little one was photographed in an Oobi Party Dress recently too.

Some of Oobi’s iconic pieces include baby clothing such as the Parisienne Ruffle Bloomers, and Cord Applique Dresses, Knit Vests for baby and little boys, the famous “April” Skirt and the divine soft tulle Darcy skirt for little girls and of course the new Winter must have, Starry Starry Night tights which are embellished with diamontes. No matter what you are looking for Oobi will be able to provide something that you will love from their extensive children’s clothing range.

And we shouldn’t forget accessories and toys. Latest accessories designs such as Rosette Hair Clips, a gorgeous range of sun hats and shoobies for Oobi babies will complete any outfit while the Oobi Taggy Doll will be a soft, squishy and loving companion.

Each season we think that Oobi can’t get any better and each season Alex Riggs and her Oobi team produce designs which delight and amaze! When Oobi arrives at Ten Little Indians the excitement hits all time highs.