Purebaby Branded Baby Clothes

Purebaby is an Australian owned fashion label creating unique, organic clothing for babies and children. Established in 2002, Purebaby was born out of a desire for beautiful and simple products made with awareness and care. After searching for a natural alternative in which to dress her child in, the designer of the brand realized that if she was to get was she was looking for her only alternative was to design her own.

Purebaby’s vision is to create beautiful baby and children’s wear without compromising on social responsibility. Where Purebaby have previously concentrated on baby / toddler clothing their future ranges will include clothing for older children.

The Purebaby collections are enchanting parents all over the world, with international distribution to more than seven countries worldwide including the US and the Middle East. Always inspired by the beauty in nature, each Purebaby piece is soft and comfortable – beautifully designed beautifully organic. The designs are simple but are combined to create a series of amazing designs which are sure to delight. Stripes, stars and the use of gorgeous sketches are popular design aesthetics.

Purebaby is proud to be the first Australian company to join the global initiative MADE-BY in its quest to make sustainable fashion ‘common practice’.

MADE-BY is an independent consumer label for sustainably produced fashion, helping businesses to improve the ecological, economic and social conditions of their production process and encouraging suppliers to source sustainable materials such as organic cotton.

MADE-BY helps brands to develop socially responsible production chains, build a plan for the future, and give consumers a wide choice of fashion products made with respect for people and our planet. Purebaby’s founder and Creative Director, Mirabai Winford says their company is dedicated to being 100% accountable and transparent.

Organic cotton is grown without the use of harmful chemicals, using methods and materials that have a low environmental impact. The organic cotton used for each and every Purebaby garment is certified by Europe’s most prestigious certification body, SKAL of the Netherlands (now known as the Control Union). Their certification guarantees compliance to organic standards and ensures a respect for the social and economic rights of the farmers and producers. In using organic cotton we are supporting sustainable farming practices, reducing the contamination of our earth and increasing the quality of our health.

Purebaby Organic cotton is soft, strong and resilient. Grown and manufactured without the use of harmful chemicals means it is gentle on your baby’s sensitive skin. The pure fibres allow your baby’s skin to breathe naturally. Since our inception Ten Little Indians have been a huge fan of Purebaby as have our customers. Their designs never fail to catch your eye, their quality is uncompromised and their ecological contributions exemplary.